01 / LEADERSHIP
Commercial Leadership & Revenue Growth
Fractional and interim commercial leadership, revenue planning, sales management and practical support to turn growth ambitions into an executable plan.
What we do
Commercial expertise where it makes a difference.
Whether you need senior direction, more sales capacity or better alignment between marketing and revenue, Cydex provides practical support built around your priorities.
02 / SALES
Enterprise Sales & Business Development
Hands-on new business development, strategic account growth, complex technology sales, partner development and commercial negotiation.
03 / MARKETING
B2B Technology Marketing
Positioning, marketing strategy, demand generation, campaigns and sales enablement delivered with experienced specialist marketing associates.
04 / STRATEGY
Go-to-Market & Commercial Strategy
Sharpening propositions, opening new markets, shaping pricing and commercial models, building routes to market and structuring customer agreements.
How we work
Strategic thinking. Practical delivery.
We focus on work that creates commercial momentum, not lengthy recommendations that sit on a shelf.
01. Understand
Get close to your product, customers, commercial challenges and growth objectives.
02. Prioritise
Agree the opportunities, actions and commercial measures that matter most.
03. Execute
Provide senior leadership and hands-on delivery, bringing in specialist expertise where needed.
Experience that counts
Built on a career of selling and growing technology businesses.
Cydex is led by Derek Farr, whose background spans enterprise software, SaaS, IT services and commercial leadership — from major technology companies to early-stage ventures.
EnterpriseExtensive experience winning and developing major technology accounts
Sales & StrategyHands-on commercial leadership from market entry through to contract negotiation
30+ yearsExperience in enterprise technology sales and commercial development
These achievements relate to Derek's previous career roles and are not presented as results delivered by Cydex Ltd.
About Cydex
Experienced leadership without unnecessary overhead.
Cydex is a UK-based commercial growth consultancy founded by Derek Farr. We work with B2B technology companies that want experienced commercial support — from developing their proposition to winning and growing customers.
Our approach combines senior-level judgement with a willingness to get directly involved in business development, sales and negotiations.
For marketing and other specialist needs, we work with experienced associates, creating a flexible team around each engagement.
Let's start a conversation
Ready to turn opportunity into growth?
Tell us what you're trying to achieve. We'll have a straightforward conversation about whether and how Cydex can help.
Email Derek derek@cydex.co.uk