01 / LEADERSHIP
Commercial Leadership & Revenue Growth
Fractional and interim commercial leadership, revenue planning, sales management and practical support to turn growth ambitions into an executable plan.
What we do
Commercial expertise where it makes a difference.
Whether you need senior direction, more sales capacity or better alignment between marketing and revenue, Cydex provides practical support built around your priorities.
02 / SALES
Enterprise Sales & Business Development
Hands-on new business development, strategic account growth, complex technology sales, partner development and commercial negotiation, supported by AI-enabled research and prospect intelligence.
03 / MARKETING
B2B Technology Marketing
Positioning, marketing strategy, demand generation, campaigns and sales enablement, combining specialist marketing expertise with AI and intelligent automation.
04 / STRATEGY
Go-to-Market & Commercial Strategy
Sharpening propositions, opening new markets, shaping pricing and commercial models, building routes to market and structuring customer agreements.
The Cydex Approach
A clear path from opportunity to results.
Five straightforward steps, tailored to your business. From understanding the challenge to delivering measurable commercial progress.
Discover
Understand your business, market, customers, ambitions and commercial challenges.
Scope
Identify opportunities and develop a tailored proposal explaining where and how we can help.
Agree
Set clear objectives, responsibilities, deliverables, timescales and investment.
Deliver
Work alongside your team to turn the agreed plan into practical commercial action.
Review
Measure outcomes, refine priorities and build on what works.
A hands-on, collaborative approach designed to deliver real commercial outcomes.
Explore the detail
Discover the Cydex Approach
Our nine-page corporate brochure explains how we work, the commercial challenges we help address and the flexible ways to engage with us.
Free PDF · No obligation · No account required
Experience that counts
Built on a career of selling and growing technology businesses.
Cydex is led by Derek Farr, whose background spans enterprise software, SaaS, IT services and commercial leadership — from major technology companies to early-stage ventures.
EnterpriseExtensive experience winning and developing major technology accounts
Sales & StrategyHands-on commercial leadership from market entry through to contract negotiation
30+ yearsExperience in enterprise technology sales and commercial development
About Cydex
Experienced leadership without unnecessary overhead.
Cydex is a UK-based commercial growth consultancy founded by Derek Farr. We work with B2B technology companies that want experienced commercial support — from developing their proposition to winning and growing customers.
Our approach combines senior-level judgement with a willingness to get directly involved in business development, sales and negotiations.
We also embrace AI and intelligent automation, both in how we deliver our services and in helping clients identify practical opportunities to improve commercial performance.
For marketing and other specialist needs, we work with experienced associates, creating a flexible team around each engagement.
Commercial expertise. Real results.
What our partners & customers say
Trusted relationships, practical commercial expertise and a commitment to delivering results.
“Working with Derek was a highly productive partnership. He brought a wealth of commercial experience, a practical, hands-on approach and a real focus on delivering results. Together, we secured significant new business and revenue. His contribution made a genuine difference to our commercial success.”
“Derek brings a refreshing approach to commercial relationships. He takes the time to understand the business, its challenges and what really matters to the customer. His experience, straightforward approach and commitment to delivering results make him someone you can trust to build a successful, long-term partnership.”
“Cydex brings a wealth of commercial experience and a genuinely hands-on approach to business development. They quickly understand complex technology propositions, identify market opportunities and turn strategy into practical action. They have been a valuable partner in helping us develop our business in the UK.”
Let's start a conversation
Ready to turn opportunity into growth?
Tell us what you're trying to achieve. We'll have a straightforward conversation about whether and how Cydex can help.
Email Us